Case studies - Communicating with SMEs
In 2004, OCC employed a Commercial Waste Reduction Officer, with the primary role of supporting the local business community to reduce, reuse and recycle (RRR). The first piece of work undertaken involved a survey of Oxfordshire businesses to determine what they wanted or needed to be able to RRR.
A series of recommendations were put forward which OCC aimed to deliver over a 2 year period. These included:
- A commercial waste reduction pack (now called the ‘Business Resource Efficiency pack’).
- The development of a website to include information for businesses.
- The provision of waste audits for small businesses to help them identify how they can RRR and save money.
- The provision of waste workshops for businesses to improve local businesses understanding of their obligations.
- Improvement of business to business resource exchange via NISP workshops.
- Support the development of a bring recycling service at one of the HWRCs. The trade recycling provision is not owned or operated by the authority, but it is an example as to how authorities can work with the private sector to improve services for businesses.
OCC utilised a variety of communication methods to engage with its local business community. For example, the commercial waste reduction role utilises pre-existing local business networks, such as local town chambers network, Chambers of Commerce and local pub networks. They also advertise in a local business magazine and local press if there have been appropriate changes to services e.g. when the trade recycling centre was launched a double page spread was place in the local paper.
With regards to hazardous waste, the workshops and audits help businesses identify the hazardous waste being produced and the pack provides some information as to how they can RRR the hazardous waste. Some district authorities in Oxfordshire provide trade collection services and as part of that service provide a 'Haz Waste Box' for smaller businesses, but the majority leave it up to the private sector to collect.
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